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Try it on the other side of that store, next time you're in the area.
...and you were looking straight at it when it turned on, too......i learned something new about the charger.
i had noticed a white panel on the back side of it.but didn't know what it's for until this morning.
It's a flashlight. There's a button on one side.push n hold it in while it's charging. It'll shut off and stop charging.
but push it twice.the flash light comes on.push it once and it'll start flashing...